About Segment Personas
Segment Personas, part of Twilio Segment, is a leading customer data platform (CDP) that helps companies collect, clean, and activate first-party customer data. It unifies user records, enriches identity-resolved customer profiles with real-time and AI-powered insights, and enables activation of data across over 450 integrations for personalized marketing, optimized ad spend, and improved customer experiences. It supports data teams, marketers, and product managers in leveraging warehouse data with a flexible, zero-copy architecture while prioritizing data privacy.
Features
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Testimonies
"This tool revolutionized our workflow! Highly recommended for anyone in the field."
"Absolutely love the simplicity and power of Segment Personas. A game changer!"
"We've seen a 30% increase in productivity since integrating Segment Personas. The features are exactly what we needed."
Basic Info
- Category Analytics
- Developer Twilio Inc.
- Initial Release 2011