Buffer is a comprehensive social media management platform designed for web and mobile that helps individuals, creators, small businesses, and agencies build their audience and manage social media accounts consistently. It offers scheduling and auto-publishing across major platforms like Facebook, Instagram, TikTok, LinkedIn, Threads, Bluesky, YouTube Shorts, Pinterest, Google Business, Mastodon, and X. Features include customizable posts per platform, calendar and queue views, content creation with AI assistance, collaboration tools with roles and permissions, engagement management to reply to comments efficiently, and detailed analytics to optimize content performance. Buffer emphasizes transparency, scalability, and user-friendly workflows to enhance social media presence and productivity.
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